The beauty of events and traveling is the ability to take relationships developed digitally to a face-to-face encounter that cements the connection. Most think this does not scale, but it does because when you make this a regular part of your travels, always reaching out and creating “moments,” others participate vicariously and feel a part of those meetings when you share them socially.

Whether you’re trying to build influence, looking for influential people to engage, or simply making friends… focus on the relationship first. Share where you are, and will be traveling, so friends and followers can reach out and enable the serendipitous meetings that have added so much to my life.

Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become. #RonR

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